• Pippa

Brand Of The Month: Evemy & Evemy



Earlier this year I was introduced, via the crazy world of Instagram to the lovely Sophie, Founder of Evemy & Evemy. A luxury women's clothing and accessories brand focusing on creating beautiful pieces that work in both town and country. She launched Evemy & Evemy (pronounced Ever-me) in 2016 with designs that are classic, functional, but also wonderfully fashionable. Being a country girl living in London her creations tick all my boxes. I want items that I can pull on with my wellies, but that also feel right at home in Mayfair.


On my list for Christmas is one of her stunning capes. Having seen a few brands over the last year or so show us their offerings in the way of capes, I was so pleased to see Sophie's simple and classic designs. They appeal far more to me that some the more fussy capes on the market. Handmade in England with British cotton and finished with Donegal tweed, I am totally and utterly in love with the Barely Cape in sage. The Evemy & Evemy colour palette is one that is incredibly versatile, with colours such as Cinnamon, Taupe and Navy, all so easy to pull on with a pair of black, white or blue jeans. This means less worrying when you're packing for that cheeky weekend away, whichever cape you go for, it's going to go with most of your wardrobe.


Sophie does more than capes though, she has designed and created the Pluma 100% silk scarf. Printed in England with an intricate feather design, it's the perfect finishing touch to any outfit. I could easily wear this to the office or out in the field.


The latest Evemy & Evemy offering are these incredibly cosy looking Alpaca Lounge socks. Released online today, you should probably head over to the website and treat yourself to a pair, now the weather seems to have taken a turn of the worst, these are going to come in incredibly handy!


I'm so impressed how much Sophie has achieved in such a small amount of time. Her passion for country life and fashion, and keen eye for detail, are the reasons I truly believe we can expect big things from her in the not so distant future.

Sophie and I took a few minutes to discuss the story behind Evemy & Evemy

Where did it all start?

I have always had a passion for country lifestyle and British fashion and had a bit of a light-bulb moment in 2016 to fuse the two together. I wanted a creative outlet for my love for fashion/styling and I had always envisaged having my own business so decided to launch in Autumn 2016. I wanted to create a brand that embodied a town and country lifestyle so a cape was the natural starting point as it is both stylish and functional.

Who has been your biggest influence?

My mother. Growing up she always encouraged my love for fashion and style and to have an appreciation for quality fabrics and garments. She is also the talented illustrator and print maker behind Box Room Press and we collaborated to create Evemy & Evemy’s silk scarves.

What's your favourite product and why?

It’s really difficult to choose, but I really love the Pluma silk scarf. Not only was it a real pleasure to collaborate with my mother but it was also really fun to create a completely new product for Evemy & Evemy. It’s also super versatile, it can be worn around the neck, on your wrist or tied to your favourite handbag. I’m really excited to reveal that due to the brilliant response to our Pluma we will be expanding our collection of silk scarves this autumn.

Your favourite moment in the Evemy & Evemy story so far?

There have been quite a few, but to pick a recent one… being featured by Horse and Hound. It was really exciting to have our Pluma scarf chosen by such an established name in the equestrian world.

If you had to pick a motto for your company what would it be?

Great question, I strive for everything that Evemy & Evemy creates to be ‘Understated, unique and with a little story’.

Keep your eyes peeled over the coming weeks for some really exciting new products coming to Evemy & Evemy. I can't wait to show you!

Pip

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©2017 by Pippa Armstrong